JOHN SMEDLEY

Where luxury meets impeccable everyday style. Founded in 2022 and established with a vision to bring the Central London fashion scene to the suburbs and offer a curated and exclusive selection of high-end clothing, accessories, and couture pieces to the discerning clientele.

At MinimuMaximuM, we believe in the art of fashion as a powerful expression of individuality and elegance. Our carefully selected collections feature the latest trends from renowned designers, ensuring that every piece is a testament to exquisite craftsmanship and timeless appeal.

Our boutique is more than just a shopping destination; it’s an experience. Whether you are seeking a statement piece for a special occasion or everyday luxury, our dedicated team is here to cater to your unique fashion needs.

Join us at MinimuMaximuM and discover a world where minimalism meets maximalism, creating a balance of understated elegance and bold opulence. Indulge in the finest of fashion, and let us help you elevate your style to new heights.

Welcome to your new luxury shopping experience. Welcome to MinimuMaximuM.

JOHN SMEDLEY

Founded in 1784, John Smedley has crafted the world’s finest knitwear for over 240 years. By combining traditional techniques with modern technology, the brand produces luxurious, hand-finished garments sold worldwide. With Royal Warrants from Queen Elizabeth II and Prince of Wales, it continues to expand globally.

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JOHN SMEDLEY

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Welcome to

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Collections

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Visit our store

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